Web Traffic: Organic v Paid v Social

Which Web Traffic Source Is Right For You?

When you first set out to drive traffic to your website, you need to consider which web traffic source is the most suitable for your business.

There are three core types of traffic; Organic via the ‘free’ listings in search engines such as Google, Bing and Yahoo, Paid traffic through Google Ads, Bing Ads, banner advertising, etc and Social Media traffic.

google organic search

Each web traffic source has its advantages and disadvantages, so it depends on criteria such as your potential budget, your free time and the potential visitors you are targeting.

Building a following on Facebook, Twitter or Google+ can work very well for some businesses, but isn’t ideal for many others who will struggle to attract the followers, likes and shares that you need to be successful.

On the other hand, organic traffic can provide the best traffic for you in the longer term, but in most search engines is a massive popularity contest, meaning that you will need to position yourself as a leader in your field for the search terms you want to rank for. Internet Marketing Consultant Dave Holland will guide you through everything that needs to be done to make your website a leader within your industry & rank at the top of Google.

This isn’t an instant process, as it takes time to build the quality, trust and authority metrics that you will require to be ranked well. Find out more about how to build trust & authority from SEO¬≥ Optimization and take the first steps to top rankings today.

Paid advertising offers you instant traffic as you can be found instantly, however, the downside is that you have to pay for every click that each visitor makes. While you can set and control your budget on a dialy or weekly basis, you will always have these costs while your Ads are running.

Many website owners use paid (PPC) Ads when they start out, and as their organic ranking seo takes over delivering quality traffic, they can reduce their advertising spend, keeping it under control and maintaining profitability.

It is always worthwhile taking a look at your competitors to see where they are advertising as some web traffic channels work much better for some businesses than others.